10 years ago, if you were to ask how a 17-year-old kid from Manchester ended up making music in their bedroom before working with some of hip-hop’s biggest names in a matter of weeks, there wouldn’t be a simple answer. It would most likely involve a huge stroke of luck or a twist of fate. But these days, certain talent – with a level of dedication and self-taught knowhow – can wind up in Los Angeles studios mere moments after sending their own work to the right people at the right time.
This is the early story of July 7, a fast-rising producer who paints vivid pictures with his evocative, genre-hopping work, and has found himself working alongside T.I., Travis Scott and Young Thug while still a teenager. He’s managed this through two means, one by putting in what he calls “homework”, digging up details on rappers’ crews, finding a way in to their circle. But it would be foolish to ignore the other factor: the sheer depth of his glistening, sunny-side-up productions, which equally lend themselves to rich R&B verses and saw-toothed freestyling.Read more